Producer Storytime: Butter Me Up!

If there was a Peanut Butter Anonymous group I would be in the running for their most prominent member. In fact, my biggest fear when my daughter started eating solids wasn’t choking or getting spit up on. No, it was that she was going to have a severe peanut allergy and I would never be able to have my creamy crunchy delight again.

Butter me up with a spoon

Thankfully she isn’t allergic to it so my morning ritual can continue. This love for peanut butter (and nut butters in general) is probably what gets me giddy when I see a new brand or variety. I moved on from the sugary junk of my early years to the real nut butters a long time ago . . . those college years when to our parents’ chagrin everything old is put into question. What still gets my tummy growling is finding small batch spreads, interesting flavors (not loaded with unexplainable ingredients), and new ways to enjoy it.

That is why when I saw the Butter Me Up! tent at the Des Moines farmer’s market on a recent trip I had to sample and purchase some of the good stuff. After coming home and having Olivia beg for it by the spoonful – she literally walked around the house eating just a spoon of it (definitely no nut allergy!) – I decided I had to know more about who lovingly made this for my family to enjoy.

That question led me to Butter Me Up! owner Tracey Norman – a mother, nurse, and now nut butter expert. a spoonful of peanut butter
Like many of us Tracey wants to make sure her family gets the best food that she can provide so after searching for fresh ground nut butters in her corner of Iowa and coming up empty handed she decided she could do it better. So in June 2013 she launched Butter Me Up! at a farmer’s market in Cedar Rapids, Iowa with two flavors – Honey Roasted Peanut Butter and Almond Butter. We peanut butter lovers are wide spread and obviously loyal because Tracey has grown her company to produce eight flavors available at local farmer’s markets, food co-ops, grocery stores and will hopefully soon be expanding outside of Iowa for all of us to enjoy. Even with all of this growth the nut butters are made with love and care for a product we can all feel comfortable giving to even our smallest family members.

Butter Me Up cappuccinoAfter picking Tracey’s brain for some ideas for using her nut butters on things outside my breakfast toast I have a list of items to make after I stock up again – burgers with peanut butter, fondue, Asian sauces, and Tracey’s personal indulgence dark chocolate peanut butter melted over a banana. After getting to know a little more about Butter Me Up! and Tracey I am inspired by more than the culinary possibilities. She has grown a business she loves while being present in the lives of her young daughters and reminded me that self-investment pays off for everyone connected to you.

Although Tracey’s search for a local provider of healthy nut spreads came up empty handed she was inspired by all of the things she did find being made in her local community. I am glad I had my eyes open for small local producers when I stumbled on Butter Me Up! and I can’t wait to stock up on some more cappuccino peanut butter, dark chocolate peanut butter, cashew butter . . . oh heck, I should probably just buy one of each!

Tracey’s local restaurant recommendation: Dos Rios Cantina and Tequila Lounge . . . give the guacamole made table side a try!

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